We have just completed a major website facelift for Ilfracombe based online surf store Genesis Surf Shop. The site was looking dated and cluttered so the owners asked us to create a new layout.
Users should instantly find the site easier. The old layout used side columns full of adverts and categories that was confused and cluttered. The new design utilised a drop-down menu that is not only cleaner, but easier to navigate. We also improved the search feature so that the site now finds your products a lot faster.
The main brief was that the site should look more minimal, but without losing functionality for the customer. We and the owners of Genesis are happy with the finished result and so far Facebook feedback has been positive!